Monday Morning Marketing

Using Social Media to Create Awareness

by Jillian Stone

1. Decide what social media network is best for your target market and start posting here. You can always add more later. For example:

• • • Facebook or Instagram work best for businesses who sell to consumers
    • LinkedIn or X (Twitter) work best for businesses selling to businesses

2. Post at least once a day and be sure to add a link to your landing page in the post. Be consistent. Remember building awareness takes time, so being visible on social media consistently is important.

For tips on WHAT to post check out our Facebook page and consider following us while you’re there.

3. Make sure your landing page is optimized for the search engines. More about that next week!