Social Media Marketing…Is it Effective? | Part 1

Businesses have been using social media for marketing for years and there’s alot of activity going on in the various platforms. But does all this activity really get you new clients?

This month we will look at the pros and cons of social media marketing and whether or not it’s worth investing your time in pursuing it as a primary method of marketing your business.

What is social media marketing?

Social media marketing (SMM) is a method used to brand your business, reach a global audience, and increase sales on social media platforms like Facebook, Instagram, LinkedIn, X (Twitter) and TikTok.

How to use social media marketing

SMM involves creating engaging content to generate leads, sales, or awareness for a product or service. To be effective, you must be consistent in posting and post on the right platform for your particular business and for your particular audience.

Here’s how to promote your business on social media.

• Identify your audience. Who is your target market?
• Define your goals. Brand awareness? Sales? Engagement with current customers?
• Allocate your resources wisely. Time. Finances. Human resources.
• Use multiple platforms. LinkedIn, Facebook, X (Twitter), TikTok, Instagram, YouTube.
• Post relevant content regularly. Stories, Articles, Videos, Sales, New services or products, Statistics. Whatever you think will engage your audience.
• Interact with followers. Don’t just post…interact. Let them know there is a real person posting.
• Always maintain professionalism. This speaks for itself.
• Reflect your brand identity. Always keep your brand at the forefront of your posts with your logo, tagline, your vision.