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Are you wondering what all this talk about websites has to do with marketing? Online marketing begins with your website so the importance of having a well designed and functional website is crucial. Coming up we’ll discuss the topics of content marketing (June), social media marketing (July) and AI (August). Features. Don’t choose a theme with a lot of fancy features unless you need them. They can slow down your site. Responsiveness. Do choose a responsive theme. This means that your website will visually adjust itself to all types of devices. This is especially important for mobile phones since more and more people are viewing websites from their phones. Color. Keep color in mind when choosing your theme. Color is hugely important because it reflects the mood you want to set for your website. Also some colors don’t translate well to websites so it’s important to use a color that is approved for websites. I have so much to say about color because the importance of color can’t be understated. Coming up in May, I will discuss the psychology and nuances of color when designing a website while Charles will be discuss the technical features you need for a well functioning website. Premium themes. Consider buying a premium theme. The free themes will provide a space to design but have very minimal flexibility. Free themes might not be updated as regularly and there is no support included with a free theme. Fonts. Don’t choose a theme with a font that’s hard to read. Make your fonts simple, sophisticated, and readable using two different fonts for the heading and text. |
