Monday Morning Marketing
MARKETING ARTICLES FOR PROFESSIONAL PRACTICES AND SMALL BUSINESS
Setting up Your Website to be Your 24-hour Sales Team | Part 8 | Arranging Your Content to Interest the Buyer
Arranging Your Content to Interest your Visitor If you completed your buyers’ persona, you may have a better understanding of who your customers are, what interests them, and how to communicate with them. This will make it is easier to understand what type of content...
Setting up Your Website to be your 24-hour Sales Team | Part 9 Installing your CRM to Power Your OST
Part 9 | Setting up Your Website to be your 24-hour Sales Team Installing your CRM to Power Your OST A CRM is a Customer Relationship Manager and it has all the tools you’ll need to enable your website to act as an Online Sales Team (OST). Below you can see a...
Setting up Your Website to be your 24-hour Sales Team | Part 10 Adding Contacts to your CRM
Part 10 | Setting up Your Website to be your 24-hour Sales Team Getting Started | The Advantages of Adding Contacts to your CRM EfficiencyHaving all your customers’ information in one place and at your fingertips is not only efficient but it creates easy access to...
Setting up Your Website to be Your 24-hour Sales Team | Part 7 | Buyers’ Personas
Business owners know who their target market is, but how much do they know about them? For example, once they know about your business, what makes them want to purchase from your business versus the competition? What are their buying habits? How much are they willing...
Setting up Your Website to be Your 24-hour Sales Team | Part 6 | Getting Started Developing Your OST
I’ve been writing about how to turn your website into an Online Sales Team (OST); perhaps, you’ve made the decision to upgrade your website to one that operates as an Online Sales Team (OST). What do you do now? How do you start? If you read the last article, “Setting...
Setting up Your Website to be Your 24-hour Sales Team | Part 5 | Drawing Visitors to Your Website
Getting Started Whether you have a new business or an established business that you want to expand; before your online sales team (OST) can “sell” to your customers, it must know information about your customer. The way you collect this information is by including...