Monday Morning Marketing
MARKETING ARTICLES BY STONE MOUNTAIN SOLUTIONS, LLC
Setting up Your Website to be Your 24-hour Sales Team | Part 7 | Buyers’ Personas
Business owners know who their target market is, but how much do they know about them? For example, once they know about your business, what makes them want to purchase from your business versus the competition? What are their buying habits? How much are they willing...
Setting up Your Website to be Your 24-hour Sales Team | Part 6 | Getting Started Developing Your OST
I’ve been writing about how to turn your website into an Online Sales Team (OST); perhaps, you’ve made the decision to upgrade your website to one that operates as an Online Sales Team (OST). What do you do now? How do you start? If you read the last article, “Setting...
Setting up Your Website to be Your 24-hour Sales Team | Part 5 | Drawing Visitors to Your Website
Getting Started Whether you have a new business or an established business that you want to expand; before your online sales team (OST) can “sell” to your customers, it must know information about your customer. The way you collect this information is by including...
Setting Up Your Website to be Your 24-hour Sales Team | Part 4 | Comparing Your OST to an IST
What is needed for your website to operate as a 24-hour sales team? In Part 3, we discussed the best themes to use if you want to create your website to function as a sales team; but how do you prepare your website to function as a sales team? Prepare your online...
Setting Up Your Website to be Your 24-hour Sales Team | Part 3 | The Tools You’ll Need
In the last issue, we discussed in general, the important features of a well designed website. In this issue, we will get more specific with what tools you need to set up your website to be your 24-hour sales team. A nicely designed and well functioning website cannot...
Social Media Marketing…Does it Really Generate Customers?
The Effectiveness of Social Media for Generating Customers This week, I researched statistics of the effectiveness of social media. I tried hard to find statistics that show the social media is a waste of time. But, to my surprise, I was unable to find any that...