Monday Morning Marketing
MARKETING ARTICLES BY STONE MOUNTAIN SOLUTIONS, LLC
What is the Value of a Professional Web Designer & an IT Consultant to the Small Business Owner?
Businesses first started using the internet for commercial transactions in 1994/95. Today, most of us can’t even imagine what doing business would be like without the internet. I can remember what life was like before the internet, and I also know that my business...
Marketing in a Poor Economy
Small Business Marketing Tips for a Poor Economy Whatever you do, don’t stop marketing when the economic conditions aren’t favorable. The economy will improve at some point and you’ll be ahead of the game once it does. Keep your small business presence in your market....
Setting up Your Website to be your 24-hour Sales Team | Part 10 Adding Contacts to your CRM
Part 10 | Setting up Your Website to be your 24-hour Sales Team Getting Started | The Advantages of Adding Contacts to your CRM EfficiencyHaving all your customers’ information in one place and at your fingertips is not only efficient but it creates easy access to...
Setting up Your Website to be your 24-hour Sales Team | Part 9 Installing your CRM to Power Your OST
Part 9 | Setting up Your Website to be your 24-hour Sales Team Installing your CRM to Power Your OST A CRM is a Customer Relationship Manager and it has all the tools you’ll need to enable your website to act as an Online Sales Team (OST). Below you can see a...
Setting up Your Website to be Your 24-hour Sales Team | Part 8 | Arranging Your Content to Interest the Buyer
Arranging Your Content to Interest your Visitor If you completed your buyers’ persona, you may have a better understanding of who your customers are, what interests them, and how to communicate with them. This will make it is easier to understand what type of content...
Setting up Your Website to be Your 24-hour Sales Team | Part 7 | Buyers’ Personas
Business owners know who their target market is, but how much do they know about them? For example, once they know about your business, what makes them want to purchase from your business versus the competition? What are their buying habits? How much are they willing...