e-COMMERCE … It’s Not Just for Retailers
Introducing Plan “E” for Service Providers
E-commerce is a great contingency plan for your business. Using the power of the internet, many service businesses can generate an additional income stream by making your services available to access online. You never know when a natural disaster can cause you to lose your place of business and the resulting income.
Reframe your thinking with some “out-of-the-box” solutions. Most businesses can discover how to be proactive to generate income through complimentary products or services.
E-Commerce for Products
Of course, products sold online as well as in your brick and mortar store, will provide an additional source of income. Many business owners ignore this option for selling their products. Some will use Facebook to sell their products. But there are definite limitations to this.
Limitations for Using Facebook as an e-Commerce Platform
1. Limited Ownership & Control
2. Pay-to-Play Environment
3. Weak Customer Journey Control
4. Data & Analytics Restrictions
5. Trust & Credibility Challenges
6. Platform Dependency Risk
8. Scalability Constraints
9. Customer Support Limitations
10. Best Used as a Channel—not the Foundation
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Don’t Carry the Same Marketing Problems Into Another Year
- Concentrate on your business NOT your marketing.
- Give your brand a new look online.
- Get your website working FOR you!
A wise person once said to me…
3 Professional Services a Small Businesses Should Never Compromise on…Your Attorney, Your Accountant, and Your Web Designer.
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