Why Content Marketing Important to Include in Your Marketing Management Strategies
Content marketing is important in our era of Customer Relationship Marketing (CRM). Why? Because it assists your customer in understanding who you are and who they would be doing business with. Visual content is a great way to interest your prospects without forcing them to read through pages of text just to find out what they want to know about you. That’s where the power of visual comes in. By visually showing your prospects how you can help them or what you can do for them, they will learn quicker, retain longer and find it more interesting to visit your website.
As the illustration to the left shows, visual content has greater potential to capture your prospects attention. The stats show that people remember 80% of what they see versus 20% of what they read. It’s far more interesting to look at visuals than to read text for most people. Why? Because we have “information overload” these days as the internet floods us with content.
Additionally, visual content will provide an enjoyable way to your prospects to learn more about you. For example, if you choose a subject to blog about once a week, you can create a series on that subject and eventually, you will have the content for an eBook. Just by designing a cover and adding illustrations throughout the book making it visually appealing, you create an eBook which you can then use for marketing or monetizing through your website.
There is no end to the content that can be created with a little “thinking-outside-of-the-box” creativity.
Are you ready to get started creating your great content?
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